Hunters, fishermen, campers, construction
sites, and tail-gate fans, all now know about the Yeti Cooler. The wonder is why it took so long for someone
to invent a really long lasting, well insulated cooler, you can stand on, sit
on, and expect ice to stay in decent shape for days and days. Businessweek Magazine just ran a story on the
founders of the product, a mom and pop kind of operation started by Roy Seiders
in Texas. He and his older brother created the company
and it has advanced well beyond fishermen.
Made of the same materials as Igloo and Coleman, it has more insulation
and is much stronger and more durable in sunlight. It is also “bear proof” and
has amazing set of extra add-ons like tie-down straps and a well cushioned seat
top that snaps on. Nice videos on the
website to instruct you on how to install the tie-down anchors in your boat (or
truck). All accessories are stainless
steel, all user friendly. Now even
doctors are using them to transport organs.
This cooler is fast becoming a cult-item for hunters and fishermen,
campers too. Company sales should exceed
$100 million this year. Prices range from $220 to $1,300.
I've heard that they will keep ice for up to 2 weeks!
ReplyDeleteGreat, I think that's a real break through, and news worth spreading.
ReplyDelete