Acandescent™ technology

First there was incandescent, then CFL (spiral), then LED,  now something new Acandescent. TM.    

http://finallybulbs.com/

Replicating the incandescent bulb but claiming to offer

1.     15 X the life of incandescent

2.     lower operating costs

3.     instant on

4.     15,000 hours life

5.     recyclable

6.     shaped like the old incandescent

7.     sends light in all directions like the old incandescent (something I found my latest LED purchase does not do, it throws light only up .. or if you put it in an upside down fixture, mostly down)

Haven’t studied or used this product yet, just saw a news story on it.  It is supposed to sell for $10 retail, for a 60 watt equivalent.